6 things you can do immediately if your Luton home isn’t generating any interest.
We often have lofty ideals for our properties when they are on sale, how much it will sell for and how quickly it will sell, and while this is not such a bad thing, it may not pan out as we planned.
According to reports concluded pre-pandemic, it could take an average of about 100 days to sell a property in the UK. Since the pandemic hit however, homes have been selling much faster, but this is not always to your best advantage!
You have to balance the speed at which you sell with the price you’d like to achieve, so if your property is taking longer than you thought to sell there may be a few factors you need to consider, including your marketing strategy, the area your property is in or even the agent you’re using.
We all dream of having the most stress-free and fast sale so here are some top tips to ask your agent about to make sure you maximise your biggest asset…
List on the right platforms
Not listing on the right platforms feels like going to shop for shoes in a store that exclusively sells clothes. You won’t receive any interest if no one can find your property.
Make sure that your property is listed online – whether that’s on portals such as Rightmove, your estate agent’s website, or on social media sites.
Change your marketing strategy
If your property isn’t generating as much interest as you thought it would then don’t be afraid to ask your agent what they’re doing to market your property at the moment and whether it can be switched up.
While traditional marketing is great, like window cards or newspaper ads, sometimes you have to look outside the box for more creative ideas. For example, video tours, automatic email property alerts to buyers looking for a house like yours, great descriptions and social media campaigns can make all the difference when you’re struggling to sell.
Change your photos
People are often moved to act by what they see. It isn't rocket science, sometimes you are swayed to go for the better-looking option, and this is purely psychological.
Imagine walking into a bakery to buy a donut but they have 10 different ones on offer; the most delicious looking one is probably what you’ll be leaving with.
It’s the same with your house. If you’re one of 10 similar properties, you want to make sure the photographer has shown yours in the best light, literally, so you can compete!
How has your property been described?
We know that a good description can make a difference so your agent should be thinking about how they present the benefits of your property, not just the features.
Let people know what facilities are close by, how close you are to transport links and what schools are in easy reach. You want the buyer to imagine living in your house and in that area, how it will make their life better, not just tell them how many bathrooms it has!
Knowledge and experience of the local property market
Ask your agent about the current market. Any estate agent worth their salt can tell you exactly what you can expect when selling a house like yours and be proactive about selling it if the current housing market isn’t buoyant.
Check out your agent’s reviews regularly
Before picking an agent, you want to be sure that the individual and the agency have a proven track record of success.
It doesn’t hurt, however, to keep on checking back in on Google or Facebook because if your property isn’t selling and you’re not satisfied with the work they’re putting in, chances are that many others won’t be either!